CURRENT TRENDS IN THE RECREATION FIELD

CUSTOMER EXPECTATIONS

Participants view themselves as “customers” of recreational experiences.

CHANGING DEMOGRAPHICS

The age, size and diversity of each generation is changing.

SERVICE OPTIONS

Online service, flexibility and personalization are trending upwards.

TECHNOLOGY & INNOVATION

Customers want the ability to access information and services on one platform.

COMMUNITY RELATIONSHIPS

Partnerships bring in high-quality program providers at lower costs.

FACILITATOR VS. PROVIDER

The recreation team focuses on creating participant-centered, open-ended experiences.

ACTIVITIES & EVENTS

Themed events, racquet & team sports, wellness, e-sports, & social media experiences.

TOP COMPETITORS

CUSTOMER VALUES

MARKETING CHANNELS

After School Programs/Care

Aquatics Organizations

Arts/Theatre Programs

Country/Athletic Clubs

Gyms

Local Schools

Nearby Parks

Preschool Programs

Private Schools

Public Library

Recreation Departments

Senior Centers

Sports Organizations

Summer Camp Providers

Community engagement

Active lifestyle

Convenient scheduling and location

Variety of programming options 

Social connections with peers

Feeling young & vibrant

Staying connected with others

Staying active & fit

Socialization

Pursuing hobbies & interests

Well-rounded lifestyle

Printed Items

Recreation Guide

Press Releases/Ads

Website 

Social Media 

Eleyo- Online Registration Software

Constant Contact 

Video Promotions

Instant Text Messaging

Phone Calls/Emails

Community Events

Presentations

Signs

THREE YEAR MARKETING GOALS

1. Develop a plan to ensure taxpayers understand how OCER is funded and how those funds provide programs, activities and facilities for residents. 

2. Create a plan for intentional engagement with local community groups, organizations and government entities within the district.

3. Inform and educate all school district employees about the purpose and function of OCER.

4. Develop a comprehensive external communication + marketing plan.

5. Create a targeted approach for recruiting a diverse, highly-qualified team.

6. Study recreation trends and gather community input to ensure that programs and services are in-tune with the needs and interests of the community.

7. Conduct an inclusivity audit of all facilities and programming to ensure that all community members have equitable access and opportunity to participate.